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UI\UX Designer

Designing Website for a healthcare solution

Healthcare | UX design  |  Visual Design  |  Prototyping

(Please reach out to me to view the case study.)

Vien Health was a trailblazing telehealth startup with a mission to provide the first comprehensive virtual healthcare solution across the African continent. Starting in Ghana, the platform aimed to bypass the massive 15-year, $1 trillion hurdle of building physical hospitals by putting a "hospital in the pocket" of every African.

Overview

​Role: UI/UX Designer

 

Timeline: 3 months

 

Tools: Figma, Miro

 

The Mission: To create a simple, trustworthy, and end-to-end healthcare experience that connects patients with board-certified doctors in under five minutes.

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The Team: 4 UX Designers, Engineers, and offshore researchers. Close collaboration with project managers, engineers, researchers, and content writers to ensure the successful delivery of these components.

Problem - Crisis of Access

Africa faces a critical shortage of healthcare infrastructure and personnel.

  • The Ratio: In regions like Ghana, the doctor-to-patient ratio is approximately 1 doctor per 6,355 patients.

  • The Friction: Patients often travel for hours and wait an entire day for a simple prescription refill or a 10-minute consultation.

  • The "Late Care" Trap: Because access is so difficult, patients often wait until a disease is advanced before seeking help, leading to avoidable complications and deaths.

  • The Infrastructure Gap: Building a traditional national health system would cost $1 trillion and take 15 years. Time and money the continent does not have.

Solution - Virtual-first healthcare

Vien Health replaces physical infrastructure with a comprehensive digital ecosystem. As a UI/UX Designer, I supported the design of a platform that addressed three core pillars:

  1. Immediate Access: 24/7 video/phone consultations.

  2. Continuity of Care: A centralized Electronic Health Record (EHR) system.

  3. Holistic Support: Integration of health coaches (nutrition, fitness, mental health) and care managers.

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The platforms chosen for this solution were:

  • Marketing Website: Designed to promote the business.

  • Doctor's Portal: Created for desktop and tablet platforms.

  • Patient's Application: Focused on mobile and web applications.

Responsibilities

Synthesized the feedback from user research and translated it into wireframes and UI designs. My main focus was on the following flows:

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1. Centralized Medical Records (EHR)

One of the biggest hurdles in African healthcare is the lack of standardized medical history.

  • Task: Created a "single source of truth" for patients.

  • Feature: I worked on the chronological timeline view that organizes checkups, prescriptions, and treatments.

  • UX Win: Using status tags like "New" or "Updated" allowed patients to immediately see when a doctor has shared new results, reducing anxiety and "information hunting."

 

2. The Consultation Experience

One of the principles Vien Health followed was- "Trust is the solution." The video interface had to cater to this make sure patients felt secure and safe sharing their personal details on the call. 

  • Task: Minimize "tech friction" during high-stress medical moments.

  • Feature: An immersive video UI with clear, accessible controls for audio/video and a dedicated Live Chat button during calls.

  • UX Win: I ensured that the doctor's credentials and the "Live" status were always visible to reinforce credibility and security.

 

3. Support & Community (The "Coach" Model)

Healthcare isn't just about seeing a doctor; it’s about management.

  • Task: Provide 24/7 "Online Coach" access.

  • Feature: A horizontal scroll of available specialists (General Practitioners, Nutritionists, Mental Health experts) for instant messaging.

  • UX Win: I integrated a chat history that looked and felt like familiar messaging apps (WhatsApp) to lower the learning curve for non-tech-savvy users.

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 During my role at VIen Health, I worked in an iterative process.

  • User Testing: I assisted in gathering feedback from users in Ghana to understand the sociology of the app,  how it made them feel.

  • Refinement: Early iterations were too complex. I worked on simplifying the onboarding flow to ensure patients could book a doctor in under 5 minutes.

  • Trust Building: We added "Board Certified" badges and clear doctor profiles to address the skepticism some users had toward virtual care.

Impact

Although Vien Health is no longer active, the work pioneered a blueprint for digital health in emerging markets.

  • Key Learning: I learned that in healthcare UX, simplicity is a safety feature. Every unnecessary click is a barrier to care.

  • Tech Intensity: I gained experience in "tech intensity", building digital capabilities that are resilient, credible, and emotional.

  • The Takeaway: Designing for Africa taught me to account for low-bandwidth environments, diverse device types, and the absolute necessity of building trust through transparent UI.

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